Web Content and Social Bookmarking
Web Content and Social Bookmarking – Is Your Site Social Bookmarking Worthy?
Why does a Web Surfer bookmark your site to a social bookmarking site? It is primarily because he or she has found something interesting and valuable in your site. You would not bother spending a few minutes of your time bookmarking an unworthy site, i.e a site that has no value for you, would you?
While online marketers can bookmark their own websites and web pages to social bookmarking sites themselves, the contents of their pages play an essential role in generating traffic for their sites. Website owners should not underestimate the power of the social bookmarkers to discriminate against sites that not are worthy to be bookmarked. All it would take is a couple of negative posts and much harm could be done to your business!
Social bookmarkers are not machines.
People who use the bookmarking sites are human beings who seek out sites whose content is significant to their fields of interest or expertise and that contain information they can use as future references.
Web surfers may be driven to visit a particular site, but how long will they stay there? Are they willing to explore its pages, subscribe to your newsletter, or purchase your product? Or, is your website interesting or information-rich enough to make the surfers visit your site again?
Take note that one of the goals that online marketers should have are return visitors, who eventually become customers. Even if you are selling something, be sure to provide articles that could be useful for the Web surfers. For instance, you are marketing social marketing software you can provide articles discussing the importance social networking with other users of the bookmarking site.
It is also important that your site is focused on one field. An informative site does not mean incorporating everything on your site, from music to astrology to weight loss. Social bookmarkers are used to tagging specific keywords to specific websites, so do not confuse them with a confused website.A confused mind says no - remember that.
A powerful aspect about social bookmarking is that once a web surfer has come across your site, and bookmarked it to a social bookmarking site, tagged it with keywords relevant to your site, they can share and recommend it to other users, and the cycle can go on, developing into a community of Web surfers who share the same interests. And, the best thing about social networking is that these groups of people are more likely to be your target audience or customers.
While social bookmarking can really be an effective online marketing tool, you also have to play your part by making your site worthy to be bookmarked in the first place and updated the content regularly.
