Using Social Bookmarking As a Marketing Tool
Social Bookmarking As a Marketing Tool
When you own a website, it follows that you would take steps to promote it, and consequently, generate traffic. Social bookmarking was developed for Internet users to store, organize, and share with other people the websites that interest them.
Social bookmarking has become an efficient marketing tool for online businesses.
By signing up to a bookmarking site, businesses can tag or categorize websites using keywords. They then share their bookmarks with their friends or to different groups of people who share the same interests with them. Other users can also see these bookmarks when they search the social bookmarking site and the keywords match with the tags that you categorized the websites under.
The social bookmarking web site’s ability to drive Internet users to company web sites has been recognized as a profitable tool by website owners to advertise, promote, and get more traffic for their sites, which can then be later translated into profit.
What the online business people do is sign up to bookmarking sites. The first site that they are going to bookmark is of course their own sites. They can also ask their friends, relatives, and other people they know to bookmark their sites. To further increase their chances of driving visitors to their sites, they also submit their bookmark (in this case, their own website), by using automatic social bookmarking software to book mark their URLs to many social bookmarking web sites.
The clever marketers then utilize automated bookmarks RSS ping software such as PingSpider to collect all the URLs and RSS feeds the submitted bookmarks generate and to ping these to the top blog search engines.
These sites are very popular with all the major sites like Google, and having your posts listed in their listings leads to them quickly being indexed by Google.
What do these techniques mean for website owners?
Essentially, social bookmarking is a free advertising service, which means less expenses, more traffic for your web sites and profit. Social bookmarking may thus be regarded as one of the safest and effective ways to drive traffic into your website to gain profit on the Internet.
