Social Networking Consumer Behaviour

Finally, it appears that some form of mental health is emerging in the ranks of the Brotherhood of advertising!

No less of a voice as that of President of Publicis Groupe, has raised the hype fueled euphoria of online advertising.

Facebook is a three and half year old social networking site that offers people a way to communicate with friends online.

Recently, Google has surpassed Microsoft to buy minority stake in the company, which in the valuation of $ 15 billion, more than double that British Airways!

For some, the deal indicates a return to irrational exuberance â € "a exuberance which ended with the bursting of the dotcom bubble in 2000.

Plus, one of the worlds major "communications" expert, Barry Diller said the 15 billion Facebook valuation of investing 240 million worth of the minority of Microsoft's website, "If money truly is a madness. "

"We will sell another 99% to 14.8 billion U.S. dollars I believe."

As for MySpace, News Corp., Diller rejected fashion sites flavors, noting that "The bloom is definitely off the MySpace rose"!

The president of Publicis Groupe, said: "Social networking has attracted a large audience, the small amount of money being out of step with their use."

He added that more concern for the advertising industry, "I'm not sure we've found the right way to communicate with the public"!

Of course, they did not first advertising agencies do not understand the true meaning of the word "communication" and have had success with the new digital media, does not understand the true meaning of "interaction". The new interactive technologies are facilitators only. Without a true understanding of communication and human behavior all customers will be encouraged to do is put more money into the black hole of marketing communication!

But back to this, The advertising world seems to ignore another inhibitor of the enormous success of Internet advertising, the threat of online security.

It is estimated that one in four Users of social networking sites are exposed to crime by revealing personal data. Nearly one in three also use sites like Facebook to find information about his former girlfriends and his boss.

More technology can verify what he says and abuse of the privacy of their conversations. With the final plan the sale of this information to advertisers!

All news technologies are invasive and constitute another milestone in the erosion of the boundary between public and private sectors.

The advertising industry should ride carefully. paranoid not only to find this concept disturbing. There will be found and brought fears significant increase misuse of data by third parties.

Meanwhile, in the advertising industry, there was a euphoria similar to the screen when the television trade was first introduced, the most surprising is that trade in the advertising industry allows TV always escaped without any serious responsibility. Now there is new evidence that, in fact, advertising can do some damage to the product advertised on TV.

Perhaps there is finally the end of advertising as we know, and also time, advertising agencies have been Getting Away With no evidence of its positive contribution for too long € |. The fact is that there is no evidence of a positive contribution to all!

Social Networks