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Article marketing is one of the best ways to generate targeted traffic for your website and improve your search engine rankings. In this article we are going to discuss how you can use article marketing to generate traffic for your website.
If you’re not interested in article marketing, but would like another internet marketing related article, I highly recommend this article on Social Networking.
What is Article Marketing?
Perhaps you have come across article directories such as Ezinearticles.com or Goarticles.com in your browsing on the internet. These article directories are full of articles written by different website owners and at the end of each article you will see an author bio box which tells you who the author is as well as having a link to their website. This is known as article marketing, it uses articles distributed through article directories in order to generate traffic for the person’s website and that traffic could also be sent to your website if you start using article marketing.
Article Marketing and Keyword Optimization
In order to get the most out of your article marketing it is best to use keyword optimization in your articles. This means that you choose good keywords that have a high search volume but relatively low competition. You can use keyword research tools such as Wordtracker, Overture and Google’s Keyword tool to get this information. In order to find out how many competing pages there are simply type the keyword phrase into the search box and see how many pages the search engine lists. Once you have chosen these keywords include them throughout your article, in your article title and preferably in bold somewhere near the top of the article – this will improve your article’s ranking on the search engines.
Article Marketing and Search Engine Optimization
Article Marketing can improve your search engine optimization in a number of ways. The first is that by optimizing your article for keywords you are optimizing it for the search engines and so the link to your website will be near the top of the search engines by accessing your article first and then from there people can visit your website. Article marketing is also useful for creating links to your website by other websites printing your articles on their websites. The search engines consider links a vital factor in determining the importance and rank of your website and so by distributing your articles you are further able to improve your search engine rankings.
Most people who find information on the internet will use the search engines to do so and by improving your search engine rankings you are a lot more likely to generate traffic for your website.
Generate Traffic through Other Webmasters
Apart from generating traffic through improved search engine optimization caused by article marketing, you may also generate traffic by other webmasters placing your articles with your resource box on their website. This means that when they do their marketing and drive visitors to their website that those visitors will see your link and so they will generate traffic for your website as well.
Using Automatic or Manual Submission to Generate Traffic with Article Marketing
Do you use automatic submission services for your articles or do you manually submit articles for article marketing? There are pros and cons to both methods of submission and you will need to decide for yourself whether you want to use automatic submission, manual submission or both to generate traffic with article marketing. Automatic submission is a lot faster and you will get your articles to a lot more directories then you would be doing it manually but your articles will not be as targeted and will probably not rank as highly on the search engines. Manual submission is a lot slower and you will probably only be able to focus on a few directories but you will be able to target your articles better and get better search engine rankings for your articles.
The Best Article Directories to Generate Traffic to Your Website
Whether you are manually submitting articles or whether you are using automatic submission there are a number of article directories which you should manually submit your articles to for best results and to generate traffic to your website. The first of these article directories is Ezinearticles.com. Ezinearticles.com is ranked very highly on Google and by placing an article on their directory it is a lot easier to get good search engine results. Another one of these article directories is Goarticles.com which also has a fairly high ranking.
In conclusion, article marketing is an excellent way to generate traffic for your website as you not only benefit from improved search engine rankings but also from visitors drawn to other webmasters websites and through that to your website. In order to create good articles for article marketing you should focus on keyword optimization and enjoyable content that people want to read. You may submit these articles manually or automatically but it is best to include a manual submission to Ezinearticles.com and Goarticles.com in your submission program.
About the Author:
Peter Holmes is an Internet Entrepreneur who specializes in Event Launch Marketing applying social media and internet marketing strategies. “he initially started writing to attract traffic to his websites and has since become hooked”.
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