Directory Submission Appraisal

Directory submission should not be equated with spamming search engines with a daily dose of thousands of directory submittals for a single website. A directory submission should be researched as thoroughly as all other aspects of search engine optimization. Using the appraisal system of the search engines will keep your directory submission appraising your website and keep you in the search engine result pages.

Directory submission does not allude to mass-mail marketing efforts. Your website has to be indexed by search engines and build a reputation within the confines of search engine algorithms. Directory submissions can build links and increase your viability in search engine result pages – or they can knock your website out of the realm of search engine results completely.

Search engine algorithms look at the value of the directory submission website as much as they do to the website submitted to the directory. If the directory submission website is not worthy enough for search engines, it is not worthy enough for your website. Its poor reputation with the search engines will bring down your ranking. Page rank is not the deciding factor for directory submission. Appraising the quality of the directory that you are submitting your website to is just as important.

There are a handful of directories that have gained a solid reputation with SEO experts and are submitted to religiously. DMOZ, the Open Directory Project, is a prime example. Additionally, search engine websites accept that directory submittals from other search engines are reputable. For instance, Yahoo, Google and MSN would automatically accept each other