Article Submission and Attention to Anchor Text
Article submission is a tactic that can be used to fine-tune your website’s optimisation. By developing an anchor text strategy when you submit articles, you can jump over the competitors and land your website in the hands of brand new customers.
Article submission is a technique used to optimise websites for the search engines. Article submission is a productive strategy for gathering links to your website, increasing traffic to your website, further defining your brand, and building your reputation (and your website’s reputation) as a knowledgeable source for information. Article submission also provides you with an avenue to optimise anchor text.
To fully embrace the optimisation opportunities that are available using article submission, formulating an anchor text strategy that optimises each article you submit can give you a boost over your competitors. Forrester reported in late 2007 that only 65% of the firms surveyed were currently using search engine marketing and 14% had no plans to begin implementing search marketing strategies. Optimising your anchor text when you submit articles to an article submission website not only puts you ahead of the 14% that aren’t implementing search engine marketing, it also keeps you in the top of the 65% that are using search engine marketing, since not all search engine marketers will be using article submission or even develop an article marketing strategy. Anchor text is only a small part of the article submission process, but search engine patents clearly state that anchor text is relevant in determining the search engine results for a user’s query.
Some article submission websites allow links within the context of the article, others allow links only in the “resource box” that is provided for author, article and website information. After determining the value of the article submission website itself, submitting articles to article directories that allow links within an article as well as articles that limit links to the resource box, will help you fashion your website’s optimisation into a crystal clear view for the search engines.
A URL in an article submission should always contain anchor text that further establishes your keyword strategy. Anchor text is first graded by itself during the algorithmic process. The major search engines give anchor text a personalized rating based on how it contributes to the user’s search query. That rating further contributes to a website’s personalized rating. Having anchor text unrelated to your keyword strategy might unknowingly keep you from some search engine result pages that you would otherwise be well qualified for. Search engines will also break down and rearrange or “scramble” the words in the anchor text and give each “subset” of the anchor text a grade based on its relevancy to the users request. When you submit articles to article submission websites with keyword anchor text, you have an opportunity to capitalize on this popular search engine algorithm.
Article submission is an effective strategy to optimise your website. Crafting sought after content and submitting articles to reputable article submission directories are of course the most important tasks in article submission procedures. But fine-tuning your strategies by applying well-thought out anchor text to each individual article submission can add to the value of your article marketing strategy and give you a jump over your competitors – then you’ll be able to land into the hands of your new website visitors.
Jacqui Q is the link building specialist of Link Popularity, the company offers competitive price for
article submission, building link popularity and write article services.
